What is the Most Important Thing in a Blog Post?

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You have successfully created your own blog and you’re now on your way to create articles for your audience to see. But, there are so many things that you need to consider to become a successful blogger.

There is actually one important thing that you must always remember when you are creating your content and you will have to read through the rest of the article to find out what it is. Trust me, it is worth it.

So, what is the Most Important Thing in a Blog?

You might have already determined your niche and you might have already determined your target audience, but one of the most important things that you always have to remember as a blogger is to create things that are actually likable. Let me explain.

According to a blogger and cartoonist, Matthew Inman, the owner of the website ‘The Oatmeal’, he said that you should put your energy into things that are likable.

Most of us rely on something that is trending and reports on it. Although those things can be likable at times; it is not often that people would actually consume that content- let alone do it for a long time.

Now, what makes a post likable? Well, it should make your readers feel something. In other words, it has to evoke a certain emotion so that people will actually love to go back for more.

Create articles that are sad, hilarious, interesting, beautiful, inspiring, or what Inman says, ‘simply awesome’.

Now, you might argue why ‘how-to’ articles are the most popular blog post topics in the world. Well, that is probably because it informs, it inspires, or it is interesting to people who are looking for such information.

Another thing that you want to take into consideration that is in-line with creating likable posts is to make sure that you also exude your personality into the things that you write.

Oftentimes, we copy a lot of people, especially the most successful ones, thinking that you can also bask in the same glory as they have. It may work, but I’d argue that it won’t- at least, for a long time.

Additional Stuff

Now that you know that your posts should be something that people actually love reading- one that evokes a certain emotion- you should also think about additional stuff as well.

Say, you have a visitor that will arrive in a couple of hours, what would be your inclination? Well, I would clean my house and make it more appealing to my visitors so that their time spent in my home would be worthwhile.

The same premise applies here. Treat your blog as your own house- albeit an online one. Make sure that it is tidy, presentable, and will help elevate your audiences’ experience when reading your blog posts.

The main takeaway here, before I end this article, is that you always have to think about your audience. At the end of the day, one of the major reasons why you’re making a blog is to help convey a message. So, write on fellow bloggers!